EVP Videos

Investing in an Employer Value Proposition (EVP) led video is a game-changer for employers seeking to attract and retain talent. These videos showcase your company's unique culture, values, and opportunities, creating a compelling narrative that resonates with potential candidates. By highlighting what sets your organisation apart, you can connect with individuals who align with your mission and vision.

An engaging EVP video boosts your brand’s visibility, enhances your recruitment strategy, and fosters a positive employer brand image. It is one of the most effective ways to stand out in the competitive job market and build a workforce that drives success.

Benefits

Increased engagement: Can capture the attention of potential candidates more effectively than text-based content.
Authenticity: Demonstrate the genuine appeal of working for your organisation and build trust giving a platform to your existing talent to tell their stories and communicate what they love about working for your organisation.
Differentiation: Showcase what sets you apart from other organisations and why talented individuals should choose to work for you.
Reduce Recruitment Costs: Save time and costs associated with traditional recruitment methods by up to 50%, reducing employee turnover and recruitment expenses.

How does it work?

Strategy

We work with you to understand your organisation and your recruitment objectives. A review of your target audience allows us to establish the best messaging and content themes to ensure your video hits the spot.

Video Types

Once objectives and audience are aligned, we plan the creative working with any brand guidelines that may be in place. During this stage, we recommend the types of video needed for maximum impact, based on your goals. These include:

Candidate Attraction
Employer Brand Building and Awareness
Onboarding and New Starter Introductions
Training and Employee Community

Shooting and Production

The really exiting part when our full-scale video production team arrive on-site! Our deep understanding of recruitment and experience in working closely with employers means we speak your language, put your people at ease and focus on making your organisation shine.