Employer branding, a term once relegated to the backburner of corporate strategy, has surged to the forefront of talent management considerations. Unlike product or service branding, which focuses on external customer perception, employer branding is an organisation's reputation as an employer and its unique proposition to employees. Given the competitive landscape of the modern job market, employer branding has never been more important…

At the heart of every company are a set of beliefs and ideas that were part of why the business was formed in the first place. In the majority of cases, these beliefs will have been taken forward as the company grew and now form the values that the business and its employees embody. Company values are an incredibly useful tool in recruitment…